As The Size of Your Website Grows Some Of Your Older Pages Are Going To Become Increasingly Dated and Irrelevant!
It's been said that a week in politics is a lifetime (well something akin to that anyhow) probably because change happens so quickly in that particular theater of life. Well the same could be said of the internet, which means that much of what was once true may no longer hold true within a few short months.
The significance of this is that you may end up being saddled with a slew of older webpages that are obsolete at best and inaccurate at worst, and what is more the web design of those original web pages probably do not reflect the sparkling brilliance of your new redefined website layout.
Sure...those pages may look tacky and downright embarrassing in comparison to your new website design but the wrong approach to take is to delete those pages and be done with them, most especially if they have attained page rank. Why? Because you are discarding potential links to your home page.
That's right, search engines factor links from your inner pages to your homepage in their overall assessment of your website's link quota. Admittedly links from your website may not carry as much weight as those from a totally independent site but they are still worth optimizing for. And bear in mind if your obsolete inner page has a pagerank of say PR4, it definitely has more value than an outside link from a webpage of PR2 or even PR3.
So anyhow back to this whole issue of not discarding your tired old obsolete webpages. That was a mistake I made when I was still an internet marketing greenhorn. I cringe now to recall how I discarded about five pages worth PR3 with happy and oblivious abandon (Then I hadn't notched up the Google 2-Strikes against my website for bad linking policies yet, and my inner pages were all PR3 with a home PR of 5).
Later as I better understood seo techniques I realized how rash I had been in discarding those dated pages. If you do find yourself in this kind of predicament keep those pages and link them appropriately to your homepage or other relevant pages of your website, and when time lends itself you can update the information and design of said webpages to better reflect your new, improved and revamped website.
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